Feature 1
Work inside a real business
Teams run the social accounts of a real shop or company, sharing posts, stories and campaigns.
High schoolUniversity
Digital Marketing Program
Student teams run the social media and online store of a real business. They work with generative AI throughout and measure their results in views, saves and sales.
- For
- High school and university
- Length
- 4 weeks (2 to 3 sessions a week)
- Format
- In person, in Vancouver
- Group size
- Planned per school or group
Overview
Real accounts, not practice ones
Each team is assigned a host business, such as a cafe or a travel agency. Students plan, shoot and edit short videos, run the posting schedule and try online store campaigns, then review the results in views, saves, inquiries and sales.
Generative AI is used for planning, scripts, design and analysis. Students also work hands-on with the changes at the front line of marketing, such as getting found through AI search.
Methods we useShort-form videoSocial commerceGenerative AIAI search optimizationAnalytics
Features
What makes it different
Feature 2
AI as a creative partner
Combining editing tools with generative AI, students learn the hooks, cuts and pacing that keep people watching.
Feature 3
Review the numbers, then propose
Every week, teams read the data and rethink. On the last day they present results and next steps to their host business.
Program flow
Four weeks from plan to results
Sessions 2 to 3 times a week, combined with real account work.
- PHASE 1
Foundations and analysis
Understand the marketing picture and analyse the host business and its customers.
- How marketing fits together
- Brand and customer analysis
- Recreating a model video
- AI tool basics
- PHASE 2
Run and improve
Publish on real accounts and keep improving with the numbers.
- Planning, shooting and editing
- Posts and stories
- Store and campaign tactics
- Weekly data review
- PHASE 3
Results
Analyse the results and propose next steps to the host business.
- Results analysis
- Next-step plan
- Presentation to the host business
- Portfolio
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